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How To Make A Mood Board

Making a mood board is not just about putting images together. Every mood board is different – and it’s supposed to be. What a designer chooses (or yourself) to include will be determined by differing elements. But one important thing to do is to include a lot more elements you think conveys the look and feel of the design you envision.

Here are a few things to help you get started.


The most important element to a mood board is imagery. Images can include branding ideas, stock photography, mockups, product images, photos specific to your industry, and illustrations. So now that you know what you need to be looking for, where should you go find them?

Our favorites include sites like Pinterest, Behance, and even Awwwards.

They’ve got great examples of popular media and design that you can use as inspiration for your own mood board.


Words may seem like a tricky addition to mood boards. But it helps tie the images together with the feeling you want to visualize or to refer back to your branding.


Picking a font is just as important and should be part of the beginning stages of design. Your colors, design, and illustrations all have to coincide with the typography you pick as well. Your font is a great place to balance out the other elements in your design and its integration should be just as a thought out.


Adding textures and patterns helps with the visualization, as well. Patterns help support your other design elements and can be used as an excellent addition when thinking about your mood board.

Physical or Digital?

Now that you know what to look for, it’s time to pick a platform to make your mood board on. Our most popular digital suggestion, that I’m sure everyone will agree on, is Pinterest. It’s a great resource for inspiration for all things creative (which can be overwhelming but is a good place to start).

If you want to take it a step further, you can print your images out and put them on a physical board for reference. This way, you can take inspiration from physical publications, as well – posters, magazines, news, flyers, etc.

And remember, your mood board is all about experimentation and exploration! So, have fun with it and like Cerco always says – Get Creative!             

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