Providing Understanding for Lasting Solutions
At The Family Psychology Place, care is rooted in a simple yet powerful commitment: come for answers… stay for solutions. Founded by child psychologist Dr. Cheryl Gilbert MacLeod, the clinic operates as the largest private psychology clinic in Western Canada. They bring together an expansive, multidisciplinary team to deliver tailored, evidence-based care addressing anxiety, depression, ADHD, and trauma, as well as VR therapy and specialized legal and motor vehicle accident assessments. The Family Psychology Place provides an approachable, trusted home. grounded in core values of compassion, integrity, and lifelong learning.
Our Role in The Family Psychology Place’s Impact
Our creative team was proud to support The Family Psychology Place in building a supportive and unifying brand narrative. In close collaboration, we brought empathy, trust, and belonging to the project through:
Branded Social Media & Campaigns
Custom-designed and branded static and dynamic social media content for increased outreach with the help of targeted ads. These were complemented by the marketing campaign What We Wish Parents Knew and its subsequent breakdown into social media posts.
Comprehensive Brand Guide
We developed a detailed brand guide that defines their visual and tonal identity, ensuring a warm and cohesive presentation. This sets the foundation to embed their core values in all initiatives, showcasing integrity, transparency, and collaboration for lasting trust and care.
Website Design & Development
We designed a modern and intuitive website that reflects their credibility as industry pillars, seamlessly connecting clients to their extensive range of assessment and therapy services.
Professional Videography & Photography
We produced an informative hour-long video segment for the What We Wish Parents Knew campaign and captured polished team headshots.
This case study highlights Cerco’s ability to combine strategic marketing with inclusive design. By translating complex psychological services into an approachable, trust-building brand experience, it reflects our commitment to supporting industry leaders with purposeful and thoughtful results.
