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Our company’s mission, vision, and values are clear and well-communicated.^*

Our brand has a unique value proposition that sets us apart from competitors.^*

Our brand story is compelling and consistently shared.^*

We have clear brand guidelines that are followed by all departments.^*

Our visual identity (logo, colors, typography) is modern, distinctive, and recognizable.^*

Our messaging and tone of voice are consistent across all channels.^*

Our social media posts reflect the same look and feel as our website.^*

Marketing materials and presentations consistently use approved branding.^*

Employees know how to represent the brand in public and online.^*

All customer touchpoints reflect our brand values.^*

Our target audience can easily describe what we do and what makes us unique.^*

Our brand is top-of-mind in our industry.^*

We receive positive media coverage and mentions.^*

We have strong and consistent brand recall among existing customers.^*

Our visual brand elements are memorable to our audience.^*

Our customers feel emotionally connected to our brand.^*

We have a community of loyal brand advocates.^*

We regularly receive referrals from satisfied customers.^*

We engage with our audience authentically on social media.^*

We consistently gather and act on customer feedback.^*

Our brand contributes directly to our sales and revenue goals.^*

Our employees feel proud to work for our brand.^*

Our brand reputation is strong and positive.^*

Our brand easily adapts to market changes and trends.^*

We regularly measure and track brand performance.^*