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Marketing Advisory

A light roadmap to scaling
mid-market companies

Light Strategic Advisory
$2,500
  • Time Commitment: 4 hours per month meeting
  • 1x Monthly 90-minute deep-dive strategy & alignment call.
  • Asynchronous review of monthly marketing performance, KPIs, and dashboards.
  • Light review/feedback on creative assets, campaign setups, or vendor proposals.
  • WhatsApp / Email support for the CEO or Lead Marketer (capped response times).
  • Deliverables: Monthly high-level roadmap adjustments, tactical feedback playbooks, and tech stack recommendations.
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🔥 Recommended

Strategic Advisory
$4,500
  • Time Commitment: 8 hours per month meeting
  • 2x Monthly 90-minute deep-dive strategy & alignment call.
  • Asynchronous review of monthly marketing performance, KPIs, and dashboards.
  • Light review/feedback on creative assets, campaign setups, or vendor proposals.
  • WhatsApp / Email support for the CEO or Lead Marketer (capped response times).
  • Deliverables: Monthly high-level roadmap adjustments, tactical feedback playbooks, and tech stack recommendations.
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Strategic Leadership
$8,500
  • Time Commitment: ~16 hours per month
  • Everything in Tier 2
  • Bi-weekly executive alignment and priority-setting meetings.
  • Marketing team/agency accountability: Leading the weekly or bi-weekly team syncs.
  • Comprehensive growth planning, brand positioning, and KPI framework creation.
  • Vetting and managing external marketing agencies or vendor relationships.
  • Deliverables: 90-day rolling marketing strategy, structured attribution tracking framework, and defined hiring roadmaps.
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Embedded Fractional CMO
$14,000
  • Time Commitment: ~30 hours per month (approx. 2 days/week)
  • Everything in Tier 3
  • Weekly leadership integration: Attendance at executive/C-suite alignment meetings.
  • Direct management, mentoring, and performance tracking of the internal marketing team.
  • Full ownership of the marketing budget allocation and ROI/ROAS performance.
  • Sales and Marketing (RevOps) alignment to ensure pipeline flow matches sales goals.
  • Preparation of board-level or investor-facing marketing decks.
  • Deliverables: Full execution oversight, monthly P&L-connected marketing reports, and cross-functional revenue strategy.
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Embedded CMO + Facilitated Execution
Custom
  • Time Commitment: Near full-time strategic presence + execution team hours.
  • Everything in Tier 4 (Full-spectrum, heavy operational executive presence).
  • The Execution Factor: Access to your trusted pod of specialists (e.g., fractional copywriters, SEO specialists, paid media buyers, or designers) managed entirely by you.
  • Complete management of comprehensive cross-channel turnarounds, rebrands, or complex product launches.
  • Daily availability and Slack integration with the core executive team.
  • Deliverables: End-to-end strategy and completed campaign executions (content, design, ads, and automation implementation).
Contact for quote

All prices in CAD. Prices do not include ad spend. Contact us for custom enterprise pricing.

Marketing Advisory Packages Comparison

Full feature breakdown across all five tiers

Feature

Light Strategic Advisory

Strategic Advisory

Strategic Leadership

Embedded Fractional CMO

Embedded CMO + Facilitated Execution

  • Time Commitment
  • 4 hours per month meeting
  • 8 hours per month meeting
  • ~16 hours per month
  • ~30 hours per month (approx. 2 days/week)
  • Near full-time strategic presence + execution team hours.
  • Key Inclusions & Meetings
  • • 1x 90-min monthly call
  • • Async performance & KPI review
  • • Light asset/proposal feedback
  • • WhatsApp/Email support
  • • 2x 90-min monthly calls
  • • Async performance & KPI review
  • • Light asset/proposal feedback
  • • WhatsApp/Email support
  • • Everything in Tier 2
  • • Bi-weekly executive priority meetings
  • • Leading team/agency syncs
  • • Agency/vendor management
  • • Everything in Tier 3
  • • Weekly executive/C-suite meeting attendance
  • • Direct team mentoring & tracking
  • • Sales & Marketing alignment
  • • Everything in Tier 4
  • • Access to managed specialist pod (copy, SEO, ads, design)
  • • Daily Slack integration
  • • Full cross-channel turnarounds
  • Core Operational Focus
  • High-level guidance & performance validation.
  • Regular strategic steering & data validation.
  • Team/agency accountability, growth planning, & brand positioning.
  • Full marketing budget ownership, ROI/ROAS tracking, & C-suite alignment.
  • End-to-end executive leadership combined with direct tactical execution.
  • Key Deliverables
  • Monthly roadmap adjustments, tactical feedback playbooks, & tech recommendations.
  • Monthly roadmap adjustments, tactical feedback playbooks, & tech recommendations.
  • 90-day rolling strategy, structured attribution framework, & hiring roadmaps.
  • Full execution oversight, P&L-connected marketing reports, & investor-facing decks.
  • Complete strategy + completed campaign executions (content, design, ads, automation).

Feature

Light Strategic Advisory

  • Time Commitment
  • 4 hours per month meeting
  • Key Inclusions & Meetings
  • • 1x 90-min monthly call
  • • Async performance & KPI review
  • • Light asset/proposal feedback
  • • WhatsApp/Email support
  • Core Operational Focus
  • High-level guidance & performance validation.
  • Key Deliverables
  • Monthly roadmap adjustments, tactical feedback playbooks, & tech recommendations.

Feature

Strategic Advisory

  • Time Commitment
  • 8 hours per month meeting
  • Key Inclusions & Meetings
  • • 2x 90-min monthly calls
  • • Async performance & KPI review
  • • Light asset/proposal feedback
  • • WhatsApp/Email support
  • Core Operational Focus
  • Regular strategic steering & data validation.
  • Key Deliverables
  • Monthly roadmap adjustments, tactical feedback playbooks, & tech recommendations.

Feature

Strategic Leadership

  • Time Commitment
  • ~16 hours per month
  • Key Inclusions & Meetings
  • • Everything in Tier 2
  • • Bi-weekly executive priority meetings
  • • Leading team/agency syncs
  • • Agency/vendor management
  • Core Operational Focus
  • Team/agency accountability, growth planning, & brand positioning.
  • Key Deliverables
  • 90-day rolling strategy, structured attribution framework, & hiring roadmaps.

Feature

Embedded Fractional CMO

  • Time Commitment
  • ~30 hours per month (approx. 2 days/week)
  • Key Inclusions & Meetings
  • • Everything in Tier 3
  • • Weekly executive/C-suite meeting attendance
  • • Direct team mentoring & tracking
  • • Sales & Marketing alignment
  • Core Operational Focus
  • Full marketing budget ownership, ROI/ROAS tracking, & C-suite alignment.
  • Key Deliverables
  • Full execution oversight, P&L-connected marketing reports, & investor-facing decks.

Feature

Embedded CMO + Facilitated Execution

  • Time Commitment
  • Near full-time strategic presence + execution team hours.
  • Key Inclusions & Meetings
  • • Everything in Tier 4
  • • Access to managed specialist pod (copy, SEO, ads, design)
  • • Daily Slack integration
  • • Full cross-channel turnarounds
  • Core Operational Focus
  • End-to-end executive leadership combined with direct tactical execution.
  • Key Deliverables
  • Complete strategy + completed campaign executions (content, design, ads, automation).

Looking for custom solutions?

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What's Included As Standard

Every Cerco Website Build

Mobile-Responsive Design

Flawless experience on phones, tablets, and desktops — tested across all major devices and screen sizes.

SSL Security (HTTPS)

Every site is secured with an SSL certificate — required by browsers, trusted by users, and ranked higher by Google.

Analytics & Search Console

Google Analytics 4 and Search Console installed and configured so you can track traffic, rankings, and user behaviour.

Performance-Optimized

Fast load times through image compression, clean code, caching, and CDN integration — Google rewards speed.

On-Page SEO Foundation

Properly structured metadata, heading hierarchy, keyword placement, and schema markup built in from day one.

Brand-Consistent Design

Custom design aligned with your brand guidelines — colours, fonts, imagery, and tone all unified and professional.

FAQ

Marketing Advisory Package's
most asked questions

Everything you need to know about getting started, managing your account, understanding our product, and connecting with our support team.

What is the difference between Tier 1 and Tier 2 since they target the same audience?

While both tiers are built for companies with a capable internal marketing manager, the difference comes down to execution velocity and oversight. Tier 1 ($2,500/mo) acts as a high-level monthly alignment tool with one strategy call to validate data and set the roadmap. Tier 2 ($4,500/mo) doubles the time commitment and provides two deep-dives per month. This allows for closer tracking of ongoing campaign shifts, meaning fewer blind spots and quicker pivoting when performance metrics change.

What counts as "asynchronous review," and how does it work?

Asynchronous review means your advisor analyzes your marketing dashboards, KPI performance reports, creative assets, and agency proposals outside of active meeting hours. You send over the documentation, and your advisor reviews it independently—sending you tactical video walkthroughs, edited playbooks, or annotations via email or communication channels. This maximizes your live meeting hours for high-level strategy instead of spending time reading data together.

At what point should we move from Tier 2 to Tier 3 (Strategic Leadership)?

The transition point is almost always driven by managerial friction. If you have execution resources (like freelance designers, copywriters, or a PPC agency) but your internal team is struggling to keep them accountable, hit deadlines, or track attribution accurately, you need Tier 3. In Tier 3 ($8,500/mo), your advisor steps into an authoritative role—directly leading your internal syncs and vetting vendor contracts to protect your budget.

Does the Fractional CMO (Tier 4) replace the need for an in-house marketing team?

No, Tier 4 ($14,000/mo) provides executive leadership, not tactical execution. A Fractional CMO owns the marketing P&L, budget allocations, board-level reporting, and cross-functional RevOps alignment with sales. To succeed in Tier 4, you must already have execution layers in place (an internal team or specialized agencies) that need to be mentored, tracked, and structurally managed by an executive.

How does the specialist execution pod work in Tier 5?

In Tier 5 ($15,000–$25,000+/mo), you receive full executive CMO presence plus immediate access to an outsourced, pre-vetted "pod" of marketing specialists (e.g., SEO experts, paid media buyers, graphic designers). Instead of you hiring and onboarding individual freelancers or dealing with multiple agency contracts, your embedded CMO brings these specialists to the table and manages them completely. It acts as an instant, fully operational marketing department for rapid scaling or private equity-backed turnarounds.

Are there long-term contract lock-ins for these advisory packages?

Because these packages integrate deep strategic planning, 90-day rolling roadmaps, and structural team management (especially from Tier 3 and up), they are best suited for businesses looking for sustained quarterly growth. While initial discovery calls outline exact scope terms, advisory agreements typically operate on a multi-month commitment to ensure enough data can be collected, implemented, and optimized to reflect true ROI.

Still have questions? Contact Us

Based on 3.000+ Reviews

Reviews that help
you to decide.

Code Quality

“As a small business owner, migrating my store to the Ohio Theme was the best decision I made this year. The integration with WooCommerce is flawless, and the pre-designed shop layouts look premium right out of the box. Worth every penny.”

Sarah L.

Artisan Homeware / CEO

Customer Support

“We manage over a dozen client sites, and the Ohio Theme is now our go-to for portfolio and corporate projects. A true time-saver for any agency.”

Alex C.

Summit DS / Lead Dev

Feature Availability

“I contacted their support team and received a clear, detailed response and a fix within 12 hrs. Their support were fantastic, confirming that I’m investing in a theme with long-term reliability.”

David H.

Hobbyist Developer

Customer Support

“Awesome theme and absolutely top-notch support! One of the best I have experienced!”

Ben K.

Analyst & Blogger

Design Quality

“I have zero coding experience, and I needed a professional-looking site for my consulting gig. The drag-and-drop Page Builder (Elementor integration is perfect!) made customizing the demo layout simple and fun. My site looks like I hired a designer.”

Maria P.

Marketing Consultant

Code Quality

“Ohio’s portfolio features are stunning. The unique hover effects, masonry grids, and carousel options allowed me to showcase my photography in a way that truly feels unique and high-end. The full-screen slider demo is particularly impactful.”

Julian R.

Fine Art Photographer

Code Quality

“Ohio’s portfolio features are stunning. The unique hover effects, masonry grids, and carousel options allowed me to showcase my photography in a way that truly feels unique and high-end. The full-screen slider demo is particularly impactful.”

Julian R.

Fine Art Photographer

Design Quality

“I have zero coding experience, and I needed a professional-looking site for my consulting gig. The drag-and-drop Page Builder (Elementor integration is perfect!) made customizing the demo layout simple and fun. My site looks like I hired a designer.”

Maria P.

Marketing Consultant

Customer Support

“Awesome theme and absolutely top-notch support! One of the best I have experienced!”

Ben K.

Analyst & Blogger

Feature Availability

“I contacted their support team and received a clear, detailed response and a fix within 12 hrs. Their support were fantastic, confirming that I’m investing in a theme with long-term reliability.”

David H.

Hobbyist Developer

Customer Support

“We manage over a dozen client sites, and the Ohio Theme is now our go-to for portfolio and corporate projects. A true time-saver for any agency.”

Alex C.

Summit DS / Lead Dev

Code Quality

“As a small business owner, migrating my store to the Ohio Theme was the best decision I made this year. The integration with WooCommerce is flawless, and the pre-designed shop layouts look premium right out of the box. Worth every penny.”

Sarah L.

Artisan Homeware / CEO

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